Genesis of Pittsburgh
Updated: Oct 17
Campaign Development and Management
When we started working with Genesis, they were sending a simple holiday card with an envelope insert. Through our work with them, we first split the sentiments into two clear messages: a card of gratitude and an appeal letter with a mission-based call to action. For the holiday card, we used a simple gratitude and impact approach. We created a multichannel year-end appeal focused on one impactful client story and a clear call to action. As we continued to refine and develop this strategy, we were able to identify major donors to cultivate for matching gift opportunities and segment the mailing to better tailor messaging.
Planned Giving Capacity Building
As an organization that has existed for more than 50 years, Genesis has developed some long stnding, loyal donor. These relationships have led to the organization being the recipient of planned gifts.
Ready to get started?
We can help. We’ll work side-by-side with you until your team is ready to run on their own and engage your community. Our goal is to elevate your processes and your fundraising and set you up for future and long-term success.
This is hard work, but you don't have to do it alone! Reach out to tell us more about what you're working on. We're here to listen, brainstorm ideas, and support you however we can.
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